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Friday, February 4, 2011

Countdown to filming for "toast"

We've been putting together a series of pilots for the launch of our upcoming channel, "toast." Why "toast?" There's the obvious one -- Sacramento produced the band, Cake, so sticking with that theme of wheat-based edibles, toast is a natural companion. Toast is what you eat in the morning. Cake is what you eat after dinner. There's also a lesser-known historical connection. A long time ago, video editing afficionados found a way of turning their Atari game consoles into video editors. They called these "toasters."