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Wednesday, March 31, 2010

Episode 1 - A Startup On Life Support

What better time to begin the first season of "The Val" than April 1!

Thanks to everyone who has been a part of this project - kendall, susan, sara, glenn, and ian! The first episode will go out tomorrow with subsequent episodes going out every week after that. We wrote, acted, filmed, and edited the first four episodes, along with a mash-up of outtakes that I'll put up after you've seen all the episodes. Season 1 in its entirety is now on Vimeo at:

Wednesday, March 3, 2010

Advantaging the Greenfield

What makes Pollux different from other companies? For one, we're advantaging the greenfield. That means that we are seizing on new opportunities by leveraging synergies.

Pollux delivers software and technology-enabled services to help global “virtualers” communicate, understand, and live together with one another, around the world, around the globe, real-time, on their Internet-enabled mobile Internet devices (also known as cell phones with bigger screens and QWERTY keypads, or “smartphones”)

We believe that virtual worlds have a promising future for becoming markets for virtual goods, and that platforms that rightly scale to synergies will prove to show unlimited potential for the here-is-now immediacy of the global marketplace for all things virtual.

Pollux is looking to raise $200,000 in order to:
Develop a prototype service where beta users can live in the virtual world and buy their virtual goods
Make $2,000,000 in profit by Year 2

This is based on:
1. Today, everyone plays virtual worlds
2. Nobody does a virtual world like we do
3. Our monetization path is unique and scalable
4. Our experienced team has a combined total of 50 years experience in virtual worlds and mobile phones

The market opportunity is huge.

1. 500 million people will be using iPhones in a number of years
2. Everybody uses Facebook
3. Some people spend $1,000s of dollars in virtual worlds
4. Facebook is considered cool. So is MySpace

Avatars and business meetings is an un-tapped B2B market opp.

Nobody else is doing vampire zombie speed skaters with organ farms in a virtual world.

Advantage the greenfield.